Just when I thought it couldn't get worse, I start seeing commercials for the new KFC "Double Down". Because why use bread when you can use fried chicken as the bun!
Yes that's right, two slabs of fried chicken in place of the bun and in between are bacon, cheese and sauce. I bet you're wondering what eating one of those little babies will pack in calorie-wise....540 calories, 30 grams of fat and 1,740 milligrams of sodium. To compare a McDonald's Big Mac has the same amount of calories, 29 grams of fat and 1,020 milligrams of sodium. A Whopper from Burger King has 670 calories, 40 grams of fat and 970 milligrams of sodium. The recommended daily salt intake is 1,500 milligrams.
So what was KFC thinking when they decided to create the "double-down". When asked they replied “They’re targeting working-class consumers that have less discretionary income. It’s about quantity. Whether we like it or not, this product will appeal to a signficant portion of the consumer base...”
Sorry, but when I read that all I see is "what the heck, lots of people can't afford to eat well so lets just kill them off slowly with this one sandwich that has a days worth of sodium then we don't have to worry about it!"
In April, Canada had decided that it would not support the sale of the Double down. Unfortunately as of October 18, it has been made available all across North America until Nov 14. It could however become a permanent feature if sales go well according to KFC.
So what do I say to that? I say DOUBLE-DON'T!
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